How to Create Landing Pages for Google Ad Grants Campaigns | Professor Bear's Nonprofit Marketing
A fast, repeatable process for turning a long paper into a focused landing page: summarize with Claude, drop it into a React template, then fix and refine.
A Google Ad Grants campaign needs somewhere to send its traffic, and that somewhere can't just be a dense research paper or a long-form report. Nobody clicking an ad is going to read a full academic write-up. This walkthrough covers a fast, repeatable way to turn long content into a focused landing page, using AI tools to do the heavy lifting at both the summarizing stage and the page-building stage.
Step one: summarize before you build anything
The first move is summarizing the source content, whatever paper or long document explains what the page needs to communicate. That full document is almost always too much information for a web page; a visitor isn't going to read it in that form. The fix is going to Claude with a simple prompt: "Summarize this paper into main points that can be used for a landing page." Feeding in the entire paper and asking for that summary strips it down to the major points a landing page actually needs, while the summary runs, the next piece of the process, the template, gets pulled up.
Step two: drop the summary into a template
The build itself starts from a reusable template, in this case a React template, though any template built for your site's stack works the same way. The template's structure is built around clearly marked, replaceable sections: a title, a hero section, section one, section two, bullet points, and so on. Once the summary is ready, you copy that summary and copy the template together, and hand both to the AI, which starts generating an actual React page built from those two pieces. That process, kicked off and left to run, takes about five minutes to produce a working page.
Step three: fix what breaks
After the page compiles, the next check is whether there are errors. If there are, the fix is straightforward: paste the error description back in and ask for it to be fixed. Different coding-focused AI tools handle this step well; the process itself, try it, then check it, then fix what's broken, stays the same regardless of which one you're using. The coding process here is inherently iterative rather than one-shot: generate, check, fix, and repeat until the page runs clean.
What belongs on the page, and what doesn't
The template intentionally strips things down to a title and a compact set of sections, not the full depth of a survey paper. The right level for a landing page is "to the point": what is this about, in a few clear lines, not the full argument a research paper would make. If a particular section isn't landing right after the initial generation, the fix is simple: ask directly for that section to be rewritten, expanded, or given more detail, the same iterative loop used to fix errors.
Why some pages stay internal
Not every landing page belongs in a site's public navigation. Ad Grants pages built this way are often kept as internal pages, deliberately not listed in the main site menu, specifically so traffic to them can be tracked cleanly through Google's console. Looking at referral stats afterward shows exactly how many views a page got and where those views came from, information that's far more useful once AdSense or an Ad Grants campaign is actually sending traffic to a page, rather than trying to make sense of traffic mixed in with a site's normal visitors.
Mobile matters
Mobile traffic makes up a large share of visits, so the template needs to hold up on a phone screen, not just a desktop browser. A template built with mobile responsiveness in mind adjusts automatically to a phone's screen size, which is worth checking directly rather than assuming a desktop-first design will translate cleanly.
An iterative process, not a one-shot build
The overall approach here, summarize with Claude, generate from a template, fix errors as they surface, expand thin sections, is explicitly iterative. It gets you something solid and presentable quickly, and it's comfortable to send real ad traffic to once it compiles cleanly, but it isn't meant to be the final, unchangeable version. Enhancing and editing the page after that initial build is expected, not a sign that the first pass failed.
Key takeaways
- Summarize long source content with a direct prompt like "summarize this paper into main points that can be used for a landing page" before building anything.
- Use a reusable template, in this case React, with clearly marked replaceable sections: title, hero, section one, section two, bullet points.
- Generating a working page from a summary and a template takes about five minutes, and any compile errors get fixed by pasting the error back in and asking for a fix.
- Keep the page's content level "to the point," not a survey paper's full depth, and expand specific sections by asking for a rewrite or added detail.
- Landing pages built for Ad Grants traffic are often kept internal and out of site navigation, so referral traffic can be tracked cleanly through Google's console.
- Confirm the template holds up on mobile, since mobile visits make up a significant share of ad traffic.
Try it yourself
If your nonprofit needs a landing page for a Google Ad Grants campaign fast, this same summarize-then-template process works for any long document you're trying to compress into something a visitor will actually read. This tutorial is part of Professor Bear's Nonprofit Marketing series from Humanitarians AI.
Full transcript(auto-generated, with timestamps)
[0:00]Okay, Professor Bears here. Uh, we're going to talk about how to um create little landing pages for your your Google ad campaigns. So, the first thing we want to do is we want to summarize. We want to get the content of what our page is going to be. That's right why we wrote this big long paper. But that big long paper is way too much information. So, what we do is we go to Claude. Here's a little prompt that I just copied. And we are going to just take our entire paper and ask it to summarize it. The reason why we do this is this is way
[0:43]Too much information for a web page. We just want the major points. So it's going to do that. It's going to create the summary. While it does that, I'm going to get our next prompt. So, the next thing I did is I created a template. Uh, this template is a React template. You could have any template that you have for your website. This is the way the template works that in any um content in it. The idea is this is supposed to be replaced with a title, uh, hero section, you know, section one, section two, bullet points, etc. Uh, that's also here on the GitHub. So
[1:24]If we go here and we go to our uh NextJS pledge template, we can just get the template here. So um here's our our template. And what we do is we take this information what we just had here. We copy that and we copy this template here. And what this will start doing is making a React page for us. So it's doing that. I've already done this. So, I'm just going to go ahead and run it. So, if we ran that for about 5 minutes, we would get this. I'm going to call this brain music. That's the page I'm going to call it. So, this is it
[2:23]After I've run it. And I just commit it. And now it's checking if there errors. What I would do is I would paste it back in along with the error. It'll give you an error description. So, I paste it back in with the error description and ask it to fix it. Uh, GPT5 has gotten a lot better at coding. Uh, and so I I used to always go to claw to code. Now, often I'll go to GPD5 to code, but they're all great at coding. Uh, the coding process is pretty much, you know, try it, then check it to make sure it works. So, this is what we're
[3:06]Doing now. It'll probably take a minute or so to go. because there's a lot of stuff going on on this website. And while that's happening, and let's talk about the template page a little bit. So, we just have a title uh video. I'm going to replace this video. I'll make another video on how to make a video for specifically these pages, but these are internal pages. So, let's go back here and see if it's done yet. So, it's ready. So now we should be able to go to the page here and there we go. So here's our page. This is a nice size. Once you have this,
[3:47]If you don't like a particular section, just, you know, put this in and say rewrite that section, expand that section, add more detail here. But for me, this is sort of the level we want on a uh on a landing page. We don't want the level of of the um the survey paper. We just want, you know, to the point, what is this is about? Well, we we make brain exercise songs and they're on YouTube and Spotify and Apple Music. And here are the links to them. I'll make a different video and I'll go over that with you specifically for this page. This is an internal page.
[4:24]So, we won't see Brain Music listed here. The reason why we do that and the re reason why Google wants you to do that is they want you to know the traffic. We're also going to add some trafficing codes to it when we go to the the Google console. We can also look here in stats. So, nobody's gone to this yet, but there's a page we have called Madison. Well, I know how many views I got and I I know where the views are coming from. What'll happen? We really haven't started the AdSense thing yet, but once we start it, if Brain Music starts getting triathic, this was a brain dash
[4:58]Music. And let's say the referral is is uh um um Google just like I said, I guess we do have some Google referers. It'll be a lot more Google refer referers once we start the s where where they are, how they're viewing it. This will help you in terms of um optimizing your website. Mobile's very big, so make sure your website's mobile. Our template is set up for mobile. So, if we look at it on um a phone, it adjusts. And that's about it. So, the idea here is now we've created a specific page that's going to be used as the landing page for a Google ad.
[5:45]And we did it primarily by taking a template, taking uh a summary of what we wanted to say and just say go make the template compile. And it did. We didn't get any errors. If you do get errors, you just paste the errors back in and keep on doing that. And as with everything with the AI, maybe we expand this. Maybe we rewrite this a bit. Maybe we add a couple more things here. But it's an iterative process. At least it's got you something nice quickly. So, I'm comfortable sending traffic to this page. But we're likely to keep on enhancing the page, editing the page,
[6:24]Improving the page, enhancing the page, editing the page, improving a page. Okay. So, I'm going to do this for all of our ad groups. uh today. It'll take me about an hour to create all eight pages that we're going to use for the ad campaign, which I'm going to show you when we look at the the Google tool. But that's it. Do the like, subscribe, ring the bell thing, and we'll continue on with the Google AdSense for nonprofit series.
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