The Cognitive Type Project merges typography with cognitive science to revolutionize how we design and perceive typefaces. Using advanced AI tools like Midjourney and DALLE, we transform complex typeface concepts into visuals for seamless integration into typography software. Leveraging tools like Tobii Pro Lab, we study how typeface features like serifs and x-heights impact readability and aesthetic appeal. Our mission is to help typographers create visually captivating typefaces that enhance cognitive engagement and improve recall and comprehension, bridging the gap between design and cognition in the digital age